Case Study: Beer52 boosts advent calendar engagement with scratch card printing by Far'n'Beyond

Beer52’s 24-beer advent calendars win prizes with Far'n'Beyond scratch cards

Beer52, the world's most popular beer club, wanted to build engagement and reward its loyal customers with a festive promotion for its Christmas Advent Calendar. They partnered with the scratch card printing experts at Far'n'Beyond to produce a secure and branded prize-winning scratch card.

Far'n'Beyond implemented a solution involving the printing of full-color scratch cards with six scratch-off panels and unique, digitally-overprinted redemption codes for each card. Their strict data management and secure printing processes ensured both anonymity and the correct prize distribution. The resulting high-quality cards were successfully integrated into Beer52's highly popular advent calendar, directly contributing to the customer's festive engagement campaign.

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