Case Study: Atlantic Records creates buzz for Anne-Marie’s Therapy launch with Far'n'Beyond influencer gift boxes

Atlantic Records launches Anne-Marie’s Therapy album gift boxes with Far'n'Beyond in a day

Far'n'Beyond partnered with Atlantic Records to create a memorable influencer activation campaign for the launch of Anne-Marie's album, Therapy. The challenge was to design and distribute a fully branded gift box that would generate buzz, reinforce the album's creative identity, and reach target audiences with a personal touch.

Far'n'Beyond provided a complete print and fulfilment solution, producing vibrant, recyclable gift boxes containing locally sourced, on-brand items like a custom coloring book, the CD, and fresh lilies. Their team managed all logistics to ensure timed delivery on the album's launch date across the UK. This solution successfully amplified the client's message, maximized visibility for the release, and provided recipients with a memorable unboxing experience.

Atlantic Records