Case Study: McNab & Sons helps shape better orchard management software with Farmable

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The customer, H.V. McNab & Sons, is a fifth-generation Australian fruit grower facing the challenge of navigating an overwhelming number of farm management software options and increasing legislative documentation requirements. The orchard manager, Mitchell McNab, sought to find and influence the development of pragmatic digital tools specifically designed for the horticulture sector, leading to a collaboration with the vendor Farmable and its mobile app for tree-crop farmers.

Farmable's solution was to integrate extensive user feedback directly into its development process by engaging McNab as a pilot user. This collaboration provided the vendor with essential insights to build a simple and user-friendly tool with features like mapping, scout notes, and treatment tracking. The pilot was so successful in Australia that Farmable expanded its program globally, using the feedback to accelerate product development and better address the universal challenges faced by fruit producers, thereby improving the quality of technology available to growers.

McNab & Sons

Mitchell McNab

McNab & Sons