Case Study: Gordon Food Service turns same-day delivery into a competitive advantage with FarEye

How Gordon Food Service made same-day delivery a competitive advantage

Gordon Food Service, a large family-operated broadline food distributor in North America, wanted to add same-day delivery through its stores as mini-fulfillment centers. Its manual route planning for same-day van deliveries was time-consuming and caused inefficient routing, missed delivery windows, and limited order visibility for customers.

Using FarEye’s last-mile solution, Gordon Food Service was able to optimize delivery routes, plan capacity, and provide track-and-trace visibility with real-time updates and customer-selected delivery windows. FarEye helped GFS grow sales by 8.6% in 2021, with store-based last-mile delivery contributing 36% of that growth, while improving on-time performance and customer experience.

Gordon Food Service

Al Contreras

Innovation Manager, Stores' Division