Case Study: Blue Tribe Foods achieves 40% productivity increase with FarEye

How Blue Tribe Foods Used Real-time Visibility to Increase Productivity by 40%

Blue Tribe Foods, a pioneer in plant-based meat products, needed better last-mile delivery control to support its on-demand, always-on-time promise. The company struggled with limited real-time courier and driver visibility and relied on manual order assignment, which made it harder to optimize deliveries and make data-driven decisions. FarEye was brought in with its delivery management platform to help address these challenges.

FarEye implemented real-time order visibility, route optimization, and automated routing, tracking, and delivery planning for Blue Tribe Foods. As a result, Blue Tribe reduced manual effort in collation, planning, and dispatch by 25%, increased productivity by 40%, and cut the return rate from 5.94% to 3.26% of total orders. FarEye also helped improve fleet deployment and overall last-mile efficiency.

Blue Tribe

Sohil Wazir

Chief Commercial Officer