Case Study: Oregon Outdoor Alliance boosts Google visibility and membership discovery with Farewell Media

Oregon Outdoor Alliance: Web case study

The customer, Oregon Outdoor Alliance, a nonprofit outdoor industry association, faced the challenge that its own members and the wider industry could not find it online. Its website had poor SEO and buried its key offerings. Farewell Media was engaged to rebuild its Webflow site to address these issues.

Farewell Media rearchitected the site with a new strategy and design, leading with membership, events, and chapters. The solution included a filterable member directory and event calendar. The result was a dramatic improvement in search visibility, earning 200 clicks from Google Search in the first 28 days and moving from page 3 to page 1 in search rankings.

Oregon Outdoor Alliance