Case Study: Southern Star Dolphin Cruise boosts guest satisfaction and upsell revenue with FareHarbor

Southern Star Dolphin Cruise enhanced their guest satisfaction by offering a Preboard Pass, an upgrade that allows guests to board early, choose their seats, and enjoy refreshments before the cruise

Southern Star Dolphin Cruise, a Destin-based dolphin cruise operator, wanted to improve the guest experience while creating a new revenue opportunity. Using FareHarbor’s booking platform, they looked for a way to ease long waits in the Florida sun and make boarding more comfortable for guests.

FareHarbor helped Southern Star launch the Preboard Pass, a low-cost upsell that gave guests early boarding, seat selection, and refreshments before departure. Implemented for just $250 in signage, the add-on was selected by 20–25% of guests in 2024, totaling about 5,755 purchases, and quickly became a scalable source of added revenue and higher guest satisfaction.

Southern Star Dolphin Cruise

Brady Stebbins

Chief Executive Officer