Case Study: Sea the City scales direct bookings and distribution with FareHarbor

Sea the City grows direct bookings to 88% with FareHarbor

Sea the City, a New York City-based operator of jet ski tours and hot tub boat rentals, faced the challenge of scaling its business in an intensely competitive tourism market. To grow sustainably, the company needed to make data-backed marketing decisions, track the performance of various channels like influencer partnerships and affiliates, and protect its strong direct booking foundation. They turned to the booking and business management platform FareHarbor for a solution.

Using FareHarbor's campaign tracking, affiliate management, and reporting tools, Sea the City was able to implement an intentional marketing strategy. This allowed them to strategically grow their affiliate revenue from 1.5% to 8% through partners like GetYourGuide while still maintaining a strong direct booking rate of 88%. FareHarbor provided the clear attribution needed to confidently scale what was working, leading to smarter growth decisions and a more balanced demand.

Sea the City