Case Study: adventure-filled Missouri operating company boosts multi-item bookings with FareHarbor Combos

How this operator used FareHarbor’s new feature to upsell their tours and activities and boost revenue in a seamless checkout experience

The Adventure-Filled Missouri Operating Company, a historic homestead and entertainment destination, used FareHarbor's booking system. Their challenge was to effectively upsell their over 30 different tours, activities, and live shows during the checkout process. Their previous method required customers to restart the entire booking flow to add a suggested item, which created a poor user experience and administrative complexity.

FareHarbor's solution was the implementation of its "combos" feature. This tool allowed the operator to seamlessly bundle and upsell activities with an optional discount within a single booking flow. By using FareHarbor combos, the operator achieved a 129% year-over-year increase in orders containing multiple bookings within the first month, significantly boosting their average sales.