Case Study: Solé Watersports boosts direct bookings and 20X ROAS with FareHarbor

How this operator optimized their marketing strategy to drive a 20x return on as spend (ROAS), increase direct bookings, and capture more revenue through strategic ad placements and referral tracking

Solé Watersports, a family-run water adventure company in the Florida Keys, needed a way to stand out in a highly competitive tourism market while increasing direct bookings and reducing reliance on OTAs. Working with FareHarbor, they focused on improving their booking strategy and using Google Things to do ads to drive more high-intent traffic.

FareHarbor helped Solé Watersports optimize tour-specific activity pages instead of sending ad traffic straight to the booking form, which improved conversions and kept ad costs low. Combined with a balanced mix of online, offline, and affiliate channels, the strategy delivered about a 20x ROAS on Google Things to do ads and enabled the business to track referral-driven bookings through FareHarbor reporting tools.

Solé Watersports

Andrew Slaga

Director of Search Engine Marketing