Case Study: Dive Kauai generates $14K+ in Black Friday bookings with FareHarbor

How this operator made waves with their Black Friday promotion, crafting a sale tailored to their unique business needs and generating over $14k in new business in just 21 days

Dive Kauai, a top-rated scuba school in Kauai, Hawaii, wanted a way to drive new bookings without overusing promotions or hurting its brand value. After moving from a pen-and-paper booking process to FareHarbor’s online booking software, the team had a platform that streamlined operations, supported cross-selling across multiple businesses, and gave them the flexibility to test a carefully planned seasonal offer.

With guidance from FareHarbor, Dive Kauai launched a Black Friday promo offering 20% off select scuba tours with blackout dates and booking restrictions, promoted mainly through Google Ads. The campaign generated more than $14K in bookings over 21 days, mostly from new customers, and continued to drive confirmed bookings well into the following year, helping boost revenue and customer confidence.

Dive Kauai

Kevin Abernathy

Director of Sales and Marketing