Case Study: Get Up and Go Kayaking boosts online bookings with FareHarbor affiliate rules

How this kayaking company increased online bookings with affiliate rules

Get Up and Go Kayaking, a clear-kayak tour company founded in 2016, worked with FareHarbor to manage its growing distribution channels during peak holiday periods. As the business expanded across the United States and relied on affiliate networks to drive bookings, it faced a challenge: during high-demand times like Christmas and New Year’s, affiliates could crowd out direct online sales and increase commission costs.

Using FareHarbor’s affiliate rules, Get Up and Go Kayaking was able to control when affiliates could book, which tours and dates applied, and how remaining inventory was opened up before tour start dates. This helped the company increase its online booking share by 14% during the holiday period and save nearly $10,000 in commission payments, improving profitability while still benefiting from affiliate distribution when needed.

Get Up and Go Kayaking

Justin Buzzi

Owner