Case Study: Jamie’s Whaling Station boosts online bookings to 60% with FareHarbor

How the switch to FareHarbor skyrocketed this client’s online bookings to 60%

Jamie’s Whaling Station, a long-running eco-tourism and whale-watching company in Tofino, British Columbia, needed to modernize its outdated booking system and website to stay competitive and improve direct online sales. In 2020, the company turned to FareHarbor for a refreshed website, booking engine, and operational tools.

With FareHarbor, Jamie’s Whaling Station launched a streamlined, high-converting site and automated workflows that improved efficiency across the business. The results were significant: online bookings grew from about 20% to 50–60% of total bookings, and staffing needs dropped from around 40 employees to 20–30 while still serving the same volume of tours.

Jamie’s Whaling Station

Adam Doolittle

General Manager