Case Study: a large rafting operating company boosts organic traffic and revenue with FareHarbor Sites

How FareHarbor Sites transformed a rafting operator’s revenue

Large Rafting Operating Company partnered with FareHarbor and was struggling to compete online. Its existing website had low search visibility, inconsistent direct bookings, and poor mobile usability, which made it harder for potential guests to find the business and complete reservations without relying on high-commission OTAs.

FareHarbor Sites, FareHarbor’s SEO-optimized, mobile-first booking website product, addressed these issues with keyword research, on-page and local SEO improvements, a faster mobile experience, and a streamlined checkout flow. As a result, organic sessions jumped from 9,794 to 63,454 in one year, organic traffic grew 500%, organic revenue increased by more than 453%, and tracked keywords rose from 371 to 693, helping drive sustained long-term growth.