Case Study: Reindeer Farm achieves 50x more bookings and 64% revenue growth with FareHarbor

From an open sign on the street to 3,000 visitors on the Reindeer Farm

Reindeer Farm, a family-owned attraction in Palmer, Alaska, struggled to manage growth while relying on an “open” sign, walk-up traffic, and pen-and-paper reservations. As interest in their animal tours grew, they faced limited reach, inconsistent daily visits, and no time to improve operations. They turned to FareHarbor and its online booking software to bring their tours online and better organize their business.

With FareHarbor, Reindeer Farm implemented online booking, onboarding and training, a new optimized website, QR code scanning, promo code campaigns, and 24/7 support. The results were dramatic: daily bookings increased up to 50x, revenue grew an average of 64% year over year over the past three years, and the farm expanded from 5 employees to 35+ staff. FareHarbor also helped them reduce missed bookings and create new revenue streams through seasonal tours and a gift shop.

Reindeer Farm

Lauren Waite

Manager