FareHarbor
43 Case Studies
A FareHarbor Case Study
Danger Charters, a Key West sailing and snorkeling operator, was initially hesitant to implement FareHarbor's recommended Trip Protection add-on at checkout. The owner, Haig Smith, was concerned that adding an extra cost could create friction and potentially lead to fewer bookings, despite FareHarbor's suggestion.
By testing FareHarbor's Trip Protection solution, which was pre-selected for a seamless checkout experience, the company unlocked a significant new revenue stream. This implementation generated over $108,000 in incremental revenue over two years with a 46% customer opt-in rate. The solution from FareHarbor also improved the guest experience by offering more flexible cancellation policies and made day-to-day operational issues easier to handle.