Case Study: Saatchi Art boosts leads and revenue with Faraday AI

Saatchi Art - Customer Case Study

Saatchi Art, the world's leading online art gallery, faced the challenge of rising costs and unpredictability with Facebook's ad platform for their lead generation campaigns. They partnered with Faraday to implement its AI-driven predictive modeling to better target prospective buyers and reduce their cost-per-lead.

Using Faraday, Saatchi Art built a custom model to identify the best candidates for their campaigns and pushed these audiences to Facebook. The solution delivered significant results, including an 85% lower cost-per-lead, a 61% higher click-through rate, and a 51% lift in lead captures, with acquisition costs nearly 60% lower than their marketing average.

Saatchi Art

Jeanne Anderson

SVP & General Manager