Case Study: Ogee Roas achieves a 55.5% lift in ROAS with Faraday Identity Graph

Ogee Roas - Customer Case Study

The customer, Ogee Roas, faced the challenge of scaling their growth effectively on Facebook as the platform became more restricted and costly. They needed a smarter alternative to traditional lookalike audiences to improve their advertising efficiency. They partnered with the vendor, Faraday, to leverage its identity graph and predictive modeling services.

Faraday implementedgee's high-LTV customers. Faraday then pushed these high-scoring audiences to Facebook. The results were significant, including a 21.7% drop in cost-per-result, a 4.5% lift in average order value, and a 33.5% lift in return on ad spend, allowing Ogee Roas to scale its growth more effectively.