Case Study: CFCU drives growth and loyalty with Faraday's AI-powered predictive models

CFCU - Customer Case Study

Community First Credit Union (CFCU), a growing credit union, had a member-first mindset but needed a better way to compete for new members and deepen relationships with existing ones. To grow intelligently, they partnered with Faraday to utilize its machine learning models and Identity Graph to find high-value members and prospects.

Faraday built predictive models to identify both new leads and existing members most likely to become valuable depositors and borrowers. The results were significant: in a test campaign, high-scoring prospects opened accounts with 61% higher average balances, leading to a 24% lift in ROI. For existing members, the model identified those who opened new accounts with 54% higher average balances, resulting in an 88% higher ROI.

CFCU