Case Study: University of Kansas Athletics achieves 4x ROI in 6 months with FanThreeSixty

University of Kansas Athletics achieves 4x ROI in 6 months with FanThreeSixty

The University of Kansas Athletics faced challenges in becoming a data-driven organization due to incomplete and redundant data, a lack of a single source of truth, and inefficient processes. To grow its fanbase and increase revenue, it partnered with the vendor FanThreeSixty for its Fan Data Platform to gain a dependable and actionable data strategy.

FanThreeSixty implemented a solution that cleaned data, linked duplicate records, and provided a unified view of all fan touchpoints. This resulted in a 4x return on investment within six months, a 99% efficiency gain in pulling marketing lists, and over $250,000 in generated revenue. The vendor's platform enabled personalized marketing campaigns and customized workflows, leading to significant increases in both football attendance and season ticket sales.

University of Kansas Athletics