Case Study: Speedway Motorsports streamlines ticket sales with FanThreeSixty

Speedway Motorsports increases unique fan profiles by 35% with FanThreeSixty

Speedway Motorsports, Inc. (SMI), an owner and operator of eight premier racetracks, faced the challenge of consolidating its disparate fan data to better understand its audience and streamline operations. To address this, SMI partnered with vendor FanThreeSixty to implement its Fan Data Platform and Mobile App services for centralized data management and fan engagement.

FanThreeSixty's solution provided a unified view of fan data across all tracks, enabling more efficient sales campaigns and mobile engagement. The results were significant: SMI increased its number of unique fan profiles by 35 percent and surpassed 100,000 mobile app downloads, which led to the identification of 52,000 previously unknown fans. This partnership with FanThreeSixty helped SMI gain better insights into fan behavior and significantly enhance its sales and marketing efficiency.

Speedway Motorsports, Inc.