Case Study: Special Olympics Missouri drives excitement and 1,000 live stream viewers with FanThreeSixty

Special Olympics Missouri drives 1,000 live stream viewers with FanThreeSixty

Special Olympics Missouri (SOMO) wanted to fuel excitement and rally its community of fans, athletes, and coaches in the lead-up to its Team Missouri announcement for the USA Games. Partnering with vendor FanThreeSixty, SOMO sought to leverage its mobile app to create a highly engaging digital experience for this important reveal.

FanThreeSixty's solution was to make the SOMO mobile app the exclusive stage for the Team Missouri announcement, live-streaming the nominee reveal. This approach generated significant engagement, with nearly 1,000 viewers joining the live stream. The campaign also achieved over 3,400 impressions and an 88% engagement rate for the mobile app activation, successfully amplifying excitement for FanThreeSixty's customer.

Special Olympics Missouri