Case Study: University of Virginia lights up gameday fan engagement with FanThreeSixty

Light Up Gameday

The University of Virginia partnered with FanThreeSixty to enhance the gameday experience for its fans, seeking to create a more seamless and immersive event that would heighten emotional connections and excitement. The challenge was to blend digital and physical touchpoints to eliminate friction points and make the entire day remarkable for attendees.

FanThreeSixty implemented a solution using the Virginia Sports mobile app to guide fans and deliver interactive engagements. This included targeted notifications for entry and ticketing, and culminated in a coordinated in-venue light show where fans used their phone screens to create a dramatic team entrance. The result was a highly energized and passionate fan base, achieving the goal of creating a memorable, lifetime experience that maximized fan engagement.

University of Virginia