Case Study: Kansas Athletics boosts premium seating sales with FanThreeSixty

Kansas Athletics drives premium sales with FanThreeSixty and 98.59% model accuracy

Kansas Athletics faced the challenge of identifying potential buyers for premium seating in their new football stadium. They partnered with their existing vendor, FanThreeSixty, and leveraged its Fan Data Platform to gain deeper insights into their fan base for this specific consultative project.

FanThreeSixty conducted an investigative analysis of historical purchase data to develop a model that assigns a daily-updating wealth score to each fan profile. This model, with a 98.59% accuracy rate, allowed the sales team to perform confident, targeted outreach. The solution drove significant premium seating ticket sales, which prompted an expansion of the model and initially generated a 4x return on investment for Kansas Athletics.

Kansas Athletics