Case Study: Kansas Athletics drives $378K in season ticket revenue with FanThreeSixty Forms

Kansas Athletics drives $378k in season ticket revenue with FanThreeSixty

Kansas Athletics, a leader in collegiate basketball, partnered with vendor FanThreeSixty to address the challenge of reaching new season ticket holders to generate revenue and fill their arena ahead of the 2025 season. They utilized FanThreeSixty's Forms product to gather fan interest.

Using FanThreeSixty's Forms capabilities, Kansas Athletics collected interest submissions across their website, social media, and email lists. This created an actionable lead list for their sales team. The effort generated 495 submissions, 56 of which converted to season ticket purchases, resulting in $378,025 in revenue and a 12.5% conversion rate.

Kansas Athletics