Case Study: Broadway San Jose boosts fan engagement with FanThreeSixty

Broadway San Jose boosts mobile engagement 30% with FanThreeSixty

Broadway San Jose, a Nederlander Presentation, wanted to increase fan engagement and brand affinity with its mobile app. FanThreeSixty partnered with them to address this challenge using its mobile app product.

FanThreeSixty's solution was to create a Cher-themed series within the app ahead of "The Cher Show," which included polls, trivia, giveaways, and exclusive offers. The campaign resulted in 900 new mobile users, a 69% increase from the previous year, and over 20,000 mobile sessions. Most impressively, FanThreeSixty helped achieve a 30% engagement rate on the communications.

Broadway San Jose