Case Study: LIV Golf Replatforms for Real-Time Fandom with Fantasy

LIV Golf launches a global sports platform in 72 days with Fantasy

LIV Golf, a professional global golf league, faced the challenge of a fragmented digital experience that could not scale for live tournament traffic, working against their goal of engaging a new generation of fans. They partnered with the digital product agency Fantasy to rebuild their entire platform.

Fantasy implemented a full-stack AI engineering approach to unify LIV Golf's digital presence, building native apps and a website with a scalable backend. This AI-native build, which included an automated design-to-code pipeline and AI review gates, allowed them to ship the apps in just 72 days. The new platform successfully launched at full tournament scale from day one, handling live broadcast traffic surges and providing fans with real-time scoring and a personalized experience.

LIV Golf