Case Study: Art Basel transforms the art-fair experience with Fantasy’s AI-powered app

Art Basel launches AI app for 75,000+ attendees with Fantasy

Art Basel, the world's leading art fair, faced a challenge as their legacy digital tools failed to support the scale of their global events, which bring together thousands of artists, galleries, and collectors. They partnered with the vendor Fantasy to reimagine their digital platform from the ground up to better help attendees navigate fairs and discover art.

Fantasy designed and built an AI-powered app for Art Basel, featuring personalized itineraries, expert recommendations, and an innovative artwork recognition tool powered by Microsoft Copilot. The solution was successfully launched at Art Basel Miami Beach to over 75,000 attendees, resulting in a 4.5-star app rating, over 30,000 questions handled by the AI concierge, and an estimated $547 million in economic impact for the city.

Art Basel