Case Study: Village Club Du Soleil boosts conversions and revenue with Fanplayr

Village Club Du Soleil - Customer Case Study

Village Club Du Soleil, a French e-tourism company booking all-inclusive stays at mountain and sea resorts, wanted to improve online conversion without hurting margins. The company needed a smarter way to use purchase incentives to increase new customer conversions, raise revenue per visitor, and recover visitors likely to abandon their carts, especially given strong seasonal demand.

Fanplayr delivered a highly customized, segmented strategy using behavioral analysis and A/B testing to identify low-conversion audiences and apply targeted messaging, optimized incentives, and cart-abandonment reduction tactics. The results were strong: Fanplayr helped drive a 133% increase in conversion rate in tests, along with a 13% increase in total net revenue, a 23% increase in conversion rate, and a 17% increase in average order value.

Village Club Du Soleil

Catherine Gerard

Marketing & Communication Director