Case Study: Venchi achieves a 10% conversion uplift with Fanplayr

Venchi boosts conversion rate 10% with Fanplayr

Venchi, an Italian gourmet chocolate brand, faced the challenge of converting its website's low-converting audience, particularly users with cart abandonment tendencies during key seasons like Christmas and Easter. The vendor, Fanplayr, used its on-site targeting capabilities to address this.

Fanplayr implemented personalized messages and actions, such as an Advent Calendar promotion, based on user behavior and the commercial calendar. This solution on the Venchi US domain led to a 10% increase in conversion rate, a 5% rise in net revenue for the target group, and generated an ROI 30 times the monthly investment.

Venchi