Case Study: The New Yorker boosts conversion and revenue with Fanplayr

The New Yorker - Customer Case Study

The New Yorker, an established apparel maker in Japan, wanted to improve its online conversion rate. Although customers who completed purchases were satisfied and often returned, the brand needed a way to reduce hesitation and move more shoppers through the buying process.

Fanplayr implemented a segmented conversion strategy using targeted incentives and offer types such as engagement, upsell, cart push, abandonment, and recovery. Over four years of A/B testing, the campaign increased conversion rate by 24.13% and revenue from the targeted group by 31.5%, while Fanplayr’s overall revenue contribution exceeded 6% and delivered a net ROI of 113x the investment.

The New Yorker

Masaru Sakai

Special Appointive Manager