Case Study: Style Store boosts revenue and customer loyalty with Fanplayr

Style Store lifts AOV 44% with Fanplayr

Style Store, an accessible luxury brand and the first Trend Concept Store in Argentina, faced the challenge of increasing its online conversion rate and average order value. They partnered with the vendor Fanplayr to leverage its suite of ecommerce services for customer segmentation based on browsing behavior and to meet specific onsite KPIs.

Fanplayr implemented solutions including on-site segmentation, email collection, web push notifications, and product recommendations. The results were significant: over six months, Fanplayr targeted just 6% of total visits but generated 19% of all orders, with an average order value 44% higher than the site-wide average. Additionally, Fanplayr helped build a loyal customer base that opted in for direct communications, all while generating incremental revenue without reducing the client's margins.

Style Store