Fanplayr
21 Case Studies
A Fanplayr Case Study
Style Store, a leading accessible luxury trend concept store in Argentina, wanted to better serve different customer segments online while increasing conversion and incremental revenue. Fanplayr supported the retailer with on-site segmentation, email collection, web push notifications, and product recommendations to help engage visitors more effectively.
With Fanplayr, Style Store targeted just 6% of total visitors but generated 19% of total orders, while Fanplayr-driven orders achieved a 44% higher AOV than non-Fanplayr orders. Fanplayr also helped Style Store build an opt-in audience through email collection and web push, and product recommendations surfaced relevant add-on products to drive additional high-margin revenue.
Gabriel Safirsztein
Chief Executive Officer