Case Study: Samsung Italia achieves higher engagement and conversion with Fanplayr

Samsung Italia boosts CTR 17% with Fanplayr

Samsung Italia, the Italian branch of the global electronics company, wanted to increase user engagement and conversion rates on its digital properties. To address this challenge, they partnered with the vendor Fanplayr to leverage Fanplayr's onsite behavioral data and personalization capabilities.

Fanplayr implemented a strategy using advanced segmentation and real-time technology to personalize the user experience. Users were segmented based on their onsite behavior and shown tailored promotions. This solution achieved a 17% click-through rate and a 3% conversion rate post-click, ultimately delivering an outstanding return on ad spend (ROAS) of 2,500% for Samsung Italia.

Samsung Italia