Case Study: Ricky Sarkany boosts conversion and revenue with Fanplayr

Ricky Sarkany - Customer Case Study

Ricky Sarkany, a footwear and accessories retailer, wanted to grow revenue from new visitors while reducing cart abandonment. The company worked with Fanplayr to improve conversion rates in a strategic way, focusing on identifying visitors who needed an incentive to buy rather than discounting all users.

Fanplayr used its advanced segmentation engine and campaign management support to analyze visitor behavior and target only low-probability converters, supported by A/B testing. The campaigns increased conversion rate by 34.16%, number of orders by 34.16%, average order value by 15.93%, and total net revenue by 55.53% versus the control group.

Ricky Sarkany

Luciana Cristofoli

Marketing Leader