Case Study: Pierrot Achieves +251% Conversion Rate with Fanplayr

Pierrot - Customer Case Study

Pierrot, operated by Select, is a fashion e-commerce site for “life-size women” seeking clothing for different occasions. Before working with Fanplayr, the team relied on multiple tools to display web-based engagement pop-ups and banners, which created operational complexity and higher costs, while also making it harder to clearly measure performance and trends.

Using Fanplayr’s behavioral targeting platform, Pierrot displayed existing pop-ups and banners to targeted visitors identified by Fanplayr. The result was a 251% increase in conversion rate, a 124% increase in sales amount, and a 58% reduction in coupons distributed, helping Pierrot improve efficiency and overall campaign effectiveness with Fanplayr.

Pierrot

Yoshida Wakana

E-Commerce Site Director