Fanplayr
21 Case Studies
Case Study: PartyCasino boosts first deposits with Fanplayr
A Fanplayr Case Study
PartyCasino - Customer Case Study
PartyCasino, an online casino now part of Entain plc, wanted to increase first deposits by closing the gap between new registrations and users making their first deposit. Fanplayr helped address this challenge using its segmentation-as-a-service technology and welcome-offer messaging, aimed at re-engaging users immediately after signup.
With Fanplayr’s segmented onsite strategy, PartyCasino targeted the right users at the right moment and reminded them of the welcome offer, including free spins with a first deposit. The campaign delivered a 25% first-deposit conversion rate and helped PartyCasino exceed its Q1 acquisition targets, while also providing insights to support ongoing performance improvements.
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PartyCasino
Dee Ulusoy
Senior Campaign and Content Manager