Case Study: Northern Trains boosts email sign-ups and gathers rider feedback with Fanplayr

Northern Trains boosts email sign-ups by 300% with Fanplayr

The customer, Northern Trains, a major UK train operator, needed to increase email sign-ups and gather user feedback on its Services Updates page while improving the presentation of service disruption information. They partnered with the vendor Fanplayr to address these challenges using onsite targeting and survey widgets.

Fanplayr implemented two strategies: an overlay widget for lead generation and a slide-out survey widget for feedback collection. The solution successfully captured real-time user insights and dramatically boosted engagement. As a result, Fanplayr helped Northern Trains achieve a 300% increase in email sign-ups within the first month, and the innovative approach received praise from the transport watchdog Transport Focus.

Northern Trains