Case Study: New Balance achieves a 22% Net Revenue uplift with Fanplayr

New Balance - Customer Case Study

New Balance, the American sports footwear and apparel brand, wanted to improve website performance by creating more personalized customer journeys. To address this challenge, they worked with Fanplayr using on-site targeting and discount-code incentives to encourage purchase completion and improve conversion.

Fanplayr implemented a campaign focused on purchase intention and retention, using advanced segmentation and real-time targeting technology. In A/B testing, Fanplayr helped New Balance achieve a 22% uplift in Net Revenue, a 15% increase in AOV, and an 11x ROI.

New Balance

Ignacio Sime

Digital Platforms Assistant Manager