Case Study: New Balance achieves a 22% net revenue uplift with Fanplayr

New Balance boosts net revenue per visit 22% with Fanplayr

New Balance, a major sports footwear and apparel brand, needed to improve website performance by creating personalized user journeys. The vendor Fanplayr addressed this challenge using its on-site targeting and behavioral data technology.

Fanplayr implemented personalized campaigns using discount codes to incentivize purchases, focusing on purchase intention and retention strategies. The results, validated through an A/B test, included a 22% uplift in net revenue per visit, a 15% increase in average order value, and an 11x return on investment.

New Balance