Case Study: MyNavi increases rental applicant pool with Fanplayr

MyNavi - Customer Case Study

MyNavi, the Japanese news and lifestyle portal, wanted to grow its pool of rental applicants by identifying visitors based on browsing behavior and session attributes such as location, device, and time of day. The goal was to deliver more relevant offers that would improve the user experience while increasing applicant volume, acceptance rates, and efficiency. Fanplayr provided the advanced segmentation solution used to target these visitors.

Fanplayr implemented a segmented A/B-tested campaign that matched different audience profiles with tailored rental messages and incentives, such as cash-back on the first month’s rent, childcare discounts, or flexible cancellation for students. The campaign increased the applicant pool by 11.5%, lifted application approvals by over 16%, and reduced processing time by more than 30%, showing clear performance gains for MyNavi.

MyNavi

Naoyuki Okayasu

Head of Lifestyle Information and Services