Case Study: Mellin achieves 2X higher AOV and faster cart reach with Fanplayr

Mellin boosts cart reach 13% and doubles AOV with Fanplayr

Mellin, an Italian brand within Danone's early-life nutrition portfolio, faced the challenge of improving conversions for a fragmented audience in a highly trust-driven product category. Their key objective was to deliver personalized interactions to address the diverse needs of both exploratory visitors and high-intent shoppers. To achieve this, they partnered with vendor Fanplayr to implement behavior-driven personalization strategies.

Fanplayr implemented two complementary solutions: behavioral and cart-based cross-selling for product recommendations, and a returning visitor re-engagement strategy. The results were significant, with users interacting with Fanplayr's personalized widgets generating a 2x higher average order value and targeted returning visitors reaching the cart 13% faster, demonstrating a clear improvement in both revenue and conversion efficiency.

Mellin