Case Study: Maserati Store boosts revenue and conversion with Fanplayr

Maserati Store - Customer Case Study

Maserati, the online store for the Italian luxury car manufacturer, needed a better way to engage visitors across its worldwide domains and personalize the onsite experience. Fanplayr helped address this challenge by analyzing visitor behavior to improve targeting and support higher conversion rates and average order value.

Fanplayr implemented a segmented strategy that used real-time signals such as cart value, time on site, and items already in cart, with analysis of more than 50 visitor attributes to tailor upsell campaigns. Within one month, the targeted segments saw net revenue rise 35%, net revenue per visit increase 54.5%, conversion rate improve 26.4%, and average order value grow 29%.

Maserati Store