Case Study: Malwee achieves higher conversion and revenue per visit with Fanplayr

Malwee boosts revenue per visit by 300% with Fanplayr

Malwee, a Brazilian fashion group operating three websites, wanted to optimize its onsite traffic to maximize conversion rate, average order value, and net revenue per visit. Their challenge was to efficiently identify and re-engage users demonstrating low purchase intent without harming brand margins.

Fanplayr addressed this by analyzing behavioral data to segment low-intent users. They then implemented a strategy of delivering customized economic incentives conditionally, based on user profile. This solution drove significant results: the targeted users, representing 10% of total visits, showed a conversion rate increase of over 130%, a 70% higher AOV, and a 300% optimization in revenue per visit compared to non-targeted users. Overall, Fanplayr contributed 20-30% of the site's total revenue monthly.

Malwee