Case Study: Lexus reduces bounce rate and boosts engagement with Fanplayr

Lexus - Customer Case Study

Lexus, working with its media agency THE&Partnership, wanted to reduce bounce rate and increase time spent on site for visitors landing on its website. Fanplayr was brought in as part of the broader media strategy to help improve the value of traffic generated by Lexus’s campaigns.

Using Fanplayr’s onsite personalization and behavioral targeting capabilities, Lexus served tailored messages to engage users at the right moment and in the right context. In the first month, Fanplayr helped reduce bounce rate by 28%, increase pages viewed by 33%, and cut the share of users spending less than 10 seconds onsite by 23%.

Lexus