Case Study: KIKO Milano boosts revenue and conversion with Fanplayr

Kiko Milano - Customer Case Study

KIKO MILANO, the Italian professional cosmetics brand, wanted to improve onsite performance by identifying low-converting visitors and engaging different user segments more effectively. The company worked with Fanplayr to use its behavioral data and machine-learning-based website personalization tools to better target less engaged, medium engaged, and highly engaged shoppers.

Fanplayr developed segmented strategies, ran an A/B test, and closely monitored campaign performance to push users toward adding items to cart, completing purchases, or increasing cart value. After two months, KIKO MILANO saw revenues increase by 41% and conversion rate rise by 22%, showing a clear measurable impact from Fanplayr’s approach.

Kiko Milano

Diego Morgandi

E-commerce Director