Case Study: KIKO Milano boosts onsite revenue and conversions with Fanplayr

Kiko Milano boosts revenues 41% with Fanplayr

Kiko Milano, an Italian professional cosmetics brand, sought to increase its onsite performance by identifying users with the lowest conversion rates and optimizing their browsing experience. The challenge was to drive less engaged users to purchase, prevent medium-engaged users from abandoning full carts, and encourage highly engaged users to increase their cart value. They partnered with the vendor Fanplayr to address these objectives.

Fanplayr's Customer Success team developed a series of strategies involving granular segmentation and a dynamic approach to user interaction. They conducted an A/B test to monitor the progress of these campaigns. As a result, Kiko Milano saw a 41% increase in revenues and a 22% increase in its conversion rate within two months of the test going live.

Kiko Milano