Case Study: KIKO Milano boosts conversions and cart recovery with Fanplayr

Kiko Milano boosts cart recovery CR 3.3% with Fanplayr

Kiko Milano, an Italian professional cosmetics brand, faced the challenge of engaging and converting customers after they left their website. They partnered with the vendor Fanplayr to implement more personalized onsite experiences and sought to recover abandoned carts and highlight promotions effectively.

Fanplayr integrated web push notifications into Kiko Milano's strategy, leveraging advanced segmentation and behavioral data. Over two and a half years, this solution built a subscriber base of 500,000 users. Fanplayr's approach achieved a 2.7% click-through rate and a 3.3% conversion rate specifically for cart recovery push notifications, driving significant ROI.

Kiko Milano