Case Study: eBags boosts conversions and cart sizes with Fanplayr

eBags - Customer Case Study

eBags, an online commerce pioneer in the luggage retail space, worked with Fanplayr to address the challenge of running effective offers across a complex catalog of more than 60,000 SKUs with widely varying price points and restricted brands. A one-size-fits-all sitewide coupon approach was too blunt for their product mix, making it difficult to engage shoppers without hurting margins.

Fanplayr helped eBags personalize offers with real-time targeting and engaging campaigns, using banners, coupons, and tailored promotions through its platform and account management support. Shoppers browsing non-restricted MAP brands received timely offers, while those interested in restricted brands were shown discounted complimentary house-brand products, which helped convert hesitant visitors, increase cart sizes, and improve margins for eBags’ own brands.

eBags

Larry Sweeney

Search Engine Marketing Manager