Case Study: Cruise.co.uk achieves up to 65% more net revenue with Fanplayr

Cruise.co.uk boosts net revenue 65% with Fanplayr

Cruise.co.uk, a British online travel agency specializing in cruise holidays, faced the challenge of optimizing and personalizing its onsite user experience to increase website performance. The vendor, Fanplayr, was tasked by The Kite Factory to deploy its technology to improve conversion through behavioral segmentation.

Fanplayr implemented real-time behavioral segmentation to identify hesitant users, returning visitors, and those at risk of abandoning their cart or session. These users were then engaged with personalized creative content and incentives. The solution proved highly effective, with A/B tests showing some strategies delivering a +62% increase in conversion rates and up to +65% in net revenue from targeted cruise quotes.

Cruise.co.uk